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What you are going to do:

• Develop and launch Google ad campaigns with a focus on rapidly increasing conversions and optimizing customer acquisition costs. Select targeting and ad formats, monitor results in real time and make changes to improve performance.
• Work manually in the advertising account: collect the semantic core, upload creatives, launch different campaigns.
• Monitor user engagement KPIs, adjusting stakeholder expectations.
• Updating reports on advertising campaigns, monitoring budgets. You need to analyze results, identify areas for improvement and propose solutions for cost optimization based on the collected analytics.
• Close communication with designers and copywriters to develop creatives that will appeal to the audience and align with the overall strategy.
• Collaborating with product managers to find ways to improve conversions across all digital platforms by sharing your observations and recommendations based on analytics.
• Testing new user engagement funnels and products to promote. Conducting tests, collecting data and recommending how to optimize these processes to make customer interactions even more effective.

What we expect from you

• Relevant experience with Google Ads ad campaigns for at least 2 years.
• You are skilled at analyzing data, running A/B tests, and understanding how metrics affect results.
• English level is at least Upper-Intermediate, which makes it easy to communicate with the team both written and verbally.
• You have experience in managing advertising budgets running into hundreds of thousands, and you know how to optimize spending to achieve the best results.
• You are able to make decisions and act without constant supervision while taking great initiative. You are also highly organized, able to manage multiple projects simultaneously while ensuring that tasks are completed on time.

Not a Requirement, But an Advantage

• Experience working with different types of advertising campaigns in Google: Search, GDN, DemandGen, YouTube, Pmax.