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What you are going to do
- Develop a comprehensive regional marketing strategy aligned with overall company objectives, taking into account local market trends, competitive landscape, and customer preferences
- Be the knowledge keeper of key user segments, their attributes
- Ensure consistent branding and messaging across all marketing efforts, maintaining a strong brand presence and identity in the region
- Scale a pool of non-paid channels (SEO, CRM, SMM, etc)
- Regional marketing
- Development of advertising channels that are highly susceptible to regional specifics (PR, partnerships, offline, etc)
- Regional GTM strategies for new products, features
- Plan (marketing targets, mainly leadflow), execute, and monitor marketing campaigns across various channels, including paid social, paid search, social media, email marketing, etc
- Control marketing budget
- Monitor and analyze key performance indicators (KPIs) to measure the success of marketing efforts and make data-driven recommendations for optimization
- Own and execute the regional top-level action plan (backlog), scoring and prioritization of ideas in line with business objectives
- Implement high-priority projects (testing new offers, new channels, etc) by working with both global and regional marketing teams, and with operations, product teams, if needed
- Collaborate with cross-functional teams to test hypotheses, gather insights, and optimize marketing initiatives
- Collaborate with the sales team to ensure alignment on marketing objectives, provide marketing support for sales activities, and gather feedback to optimize strategies
- Lead and mentor a regional marketing team, fostering a collaborative and results-driven culture
What we expect from you
- 5+ years of experience in marketing in a B2C company, with at least 1 year managing a team
- Worked in the roles of regional marketing manager, regional marketing lead, growth manager, paid user acquisition lead, product marketing manager, project marketing manager, business development manager in large campaigns with a turnover of $20 million or more per year, or worked as a marketing lead in small companies