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Hi! My name is Yury, and I'm the Head of Analytics at Kodland. I'm looking for a Lead Marketing Analyst - someone who's equally comfortable rolling up their sleeves with SQL and Python as they are building a team and setting the analytics agenda. This is a playing coach role: 50% hands-on analytics, 50% people management. If you're done being purely IC but not ready to go fully into management, this is the right step.

What you are going to do:

• Analyze traffic performance across acquisition channels and sources to surface optimization opportunities and growth drivers
• Build and improve attribution models, lead scoring frameworks, and traffic quality assessment approaches, including MTA and MMM
• Measure creative effectiveness through performance analysis, A/B testing insights, and identification of key drivers impacting campaign results
• Lead a small analytics team (2–3 people): set priorities, mentor, and continuously improve how the team works
• Partner closely with Performance, Product, and Growth teams to keep analytics aligned with business decisions

What we expect from you

• Strong SQL skills: window functions, CTEs, complex data transformations — with 3+ years of commercial experience in analytics
• 1+ year specifically in marketing analytics: working directly with digital marketing data, channels, and performance metrics
• Solid background in digital marketing analytics: CAC, LTV, ROI, conversion funnels, attribution models
• Basic Python proficiency: handle data cleaning, simple automation, and ad-hoc analysis tasks;
• Experience with BI tools, such as Tableau, Power BI, Looker, or similar
• Experience in people management: running 1-on-1s, building and maintaining PDPs, mentoring analysts on both hard and soft skills, handling performance conversations, and owning the full cycle of team development

Not a Requirement, But an Advantage

• Familiarity with Google Analytics, Yandex Metrika, or other web analytics platforms
• Hands-on experience with Facebook Ads Manager or Google Ads
• Background in EdTech or other web product companies

Stages of the interview