➡️ Learn more about the company
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What you are going to do:
- Own the creative pipeline for paid channels (Meta, Google, TikTok, etc.): ideation → brief → production → test → learn → scale.
- Lead and coach regional creative producers.
- Establish a Copy & Concept function (hooks, scripts, messaging QA).
- Partner with the Design Lead and design pool to deliver assets on time and to spec.
- Build video capacity (internal or freelance) and increase “winner” throughput.
- Create and enforce a quality framework (scorecard, reviews).
- Run cross-regional sharing (playbooks, best-of library) and standardize briefs & RACIs with business owners.
- Expand to new channels (TikTok/CPA) via small pilots, templates, and fast iteration.
What we expect from you
- 5–7+ years in performance creative or creative operations within B2C, edtech, or mobile products.
- Proven experience building or scaling creative processes.
- Strong understanding of ad testing & metrics (CTR, CVR, ROAS) and sharp copy instincts.
- Solid project leadership skills and ability to manage multiple stakeholders.
- Excellent English communication skills.
Stages of interview