➡️ Learn more about the company

What you are going to do:

• Launch an owned network of UGC accounts and oversee an always-on content production and posting.
• Develop and execute social media strategies on TikTok, Reels, Shorts, and other platforms; understand what drives virality and emerging trends.
• Manage UGC creators and AI motion designers: set clear briefs, oversee timelines, ensure quality, and provide actionable feedback.
• Spot, adapt, and scale trends for brand use across multiple formats.
• Ideate and plan content across formats including: talking heads, UGC, reaction videos, memes, quizzes, etc.
• Understand platform algorithms and growth drivers (hooks, retention, watch time); test content hypotheses effectively.
• Monitor performance metrics (reach, engagement, follower growth, CR to leads and sales, with the main purpose of revenue generation) and adjust strategy based on data.

What we expect from you

• 2+ years in social media, creative strategy, viral content, or UGC.
• Portfolio demonstrating real metrics (views, engagement, shares, leads/installs/orders).
• Proven experience building creative systems, not just producing one-off viral videos.
• Deep understanding of virality mechanics and emotional triggers.
• Experience working with UGC creators, composing briefs and providing high-quality feedback.
• English B2–C1.

Not a Requirement, But an Advantage

• Experience building a content production system from scratch - accounts and analytics setup.
• Knowledge of native product integration principles (social/organic content focus).